Answer : “MSNBC” stands for “Microsoft National Broadcasting Company”. It started out as a joint venture of Microsoft Corporation and the General Electric (Company), the parent company of the NBC. IIRC, it was a joint venture of Microsoft and NBC. Microsoft mainly ran the website MSNBC — Breaking News, Top Stories, & Show Clips and NBC did the TV.
It was a partnership between NBC (National Broadcasting Co.) and Microsoft. Hence MS + NBC. Like a lot of marriages it didn’t work out, and Microsoft bailed first from the broadcast partnership and later from the online edition.
MSNBC and its website, MSNBC.com were founded in 1996 in a partnership between Microsoft ( MS) and NBC , hence the network’s name, MSNBC. Microsoft initially invested about $500 million in 1996 for in the joint venture, with a goal of helping NBC expand its reach.
NBC vs MSNBC The difference between NBC and MSNBC is that NBC is a broadcasting channel that plays various kinds of TV shows, talk shows, kids shows and news content. On the other hand, MSNBC broadcasts news coverage all day, every day. It only shows live news, documentary programs and political opinions.
What is MSNBC radio?
Satellite radio. Sirius / XM. Channel 118. MSNBC is an American news -based pay television cable channel based in New York City. It is owned by the NBCUniversal News Group division of NBCUniversal (a subsidiary of Comcast ). It provides NBC News coverage as well as its own reporting and political commentary on current events.
MSNBC was launched on July 15, 1996. The first show was anchored by Jodi Applegate and included news, interviews, and commentary. During the day, rolling news coverage continued with The Contributors, a show that featured Ann Coulter and Laura Ingraham, as well as interactive programming coordinated by Applegate, John Gibson, and John Seigenthaler. Stories were generally longer and more detailed than the stories CNN was running. NBC also highlighted their broadcast connections by airing stories directly from NBC’s network affiliates, along with breaking news coverage from the same sources.
To help revive the struggling network, MSNBC in the summer of 2015 started transitioning from left-leaning, opinionated programming to hard news programming. Nearly all daytime opinionated news programs were replaced with more generic news programs. Ronan Farrow, Joy Reid, Krystal Ball, Touré, Abby Huntsman, Alex Wagner, Ed Schultz, and Al Sharpton lost their shows. News programs presented by established NBC News personalities such as Telemundo anchor Jose Diaz-Balart, Meet the Press anchor Chuck Todd, Sunday NBC Nightly News anchor Kate Snow, Thomas Roberts, and former NBC Nightly News anchor Brian Williams replaced the opinion shows. The revamped on-air presentation debuted in late summer 2015 and included a new logo, news ticker, and graphics package. MSNBC Live had at least eight hours of programming each day, barring any breaking news that could extend its time. Daytime news coverage was led primarily by Brian Williams, Stephanie Ruhle, Jose Diaz-Balart, Andrea Mitchell, Craig Melvin, Thomas Roberts, and Kate Snow, in addition to “beat leaders” stationed throughout the newsroom. These included chief legal correspondent Ari Melber, primary political reporter Steve Kornacki, business and finance correspondent Olivia Sterns, and senior editor Cal Perry. Morning and primetime programming did not change and remained filled mostly by opinionated personalities.
After the September 11, 2001 attacks, NBC used MSNBC as an outlet for the up-to-the-minute coverage being provided by NBC News as a supplement to the longer stories on broadcast NBC. With little financial news to cover, CNBC and CNBC Europe ran MSNBC for many hours each day following the attacks.
As of September 2018, approximately 87 million households in the United States were receiving MSNBC, amounting to 90.7 percent of pay television subscribers. Nielsen ratings showed that MSNBC ranked second among basic cable networks averaging 1.8 million viewers in 2019, behind rival Fox News. During the first night of the 2020 Democratic National Convention, MSNBC had an average viewership of over 5 million, the highest among three major cable news networks and ahead of CNN.
MSNBC and its website were founded in 1996 under a partnership between Microsoft and General Electric ‘s NBC unit, hence the network’s naming. Microsoft divested itself of its stakes in the MSNBC channel in 2005 and in msnbc.com in July 2012. The general news site was rebranded as NBCNews.com, and a new msnbc.com was created as the online home of the cable channel. In the late summer of 2015, MSNBC revamped its programming by entering into a dual editorial relationship with its organizational parent NBC News. MSNBC Live, the network’s flagship daytime news platform, was expanded to cover over eight hours of the day.
NBC also highlighted their broadcast connections by airing stories directly from NBC’s network affiliates, along with breaking news coverage from the same sources. MSNBC gradually increased its emphasis on politics.
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