However it ends up, this much is true: The Pure Michigan ads featuring the voice of Tim Allen with splendid photography of Michigan’s most signature attractions have always been popular with the public since they first aired in 2008.
The Pure Michigan campaign, which aims to market the state of Michigan as a travel and tourism destination, received state and international attention beginning in 2008 when Michigan Governor Jennifer Granholm approved $45 million in additional funding for the Pure Michigan campaign from the 21st Century Jobs Trust Fund.
These commercials can be seen and heard throughout the Midwest and began airing nationally in 2009. In December 2009, he started a preview tour of Crazy on the Outside, a film that debuted in January 2010. Allen accompanied the film, helping promote it with a series of stand-up acts beforehand.
Timothy Alan Dick (born June 13, 1953), known professionally as Tim Allen, is an American actor and comedian. He is known for playing Tim “The Toolman” Taylor on the ABC sitcom Home Improvement (1991–1999).
Who is the voice of Pure Michigan?
Tim Allen ’s ‘Pure Michigan’ gig had a rocky start. It’s hard to picture the Pure Michigan tourism campaign ads without the narrative voice of actor Tim Allen, who grew up near Detroit. But the 2006 pairing almost exploded in acrimony before it had a chance to take off.
Recalls Canavan: “He had a rough first hour, and I think he was going to kill me over the phone.”. On reflection, Allen later told Dave Lorenz, vice president of Travel Michigan, the Pure Michigan ads challenged his comfort zone and, as a result, he’s a different performer today.
Allen was the advertising firm’s first choice, said Mark Canavan, an executive vice president and executive creative director at McCann Detroit, who has been involved with Pure Michigan since the start.